PrettyScale

Privacy Policy

Last updated: June 2025

1. Overview

PrettyScale (“we,” “us,” or “our”) is committed to protecting your privacy. This policy explains what information we collect, how we use it, and the choices you have.

Key fact: All face and body analysis on this site is performed entirely within your browser using client-side technology (WebAssembly and the Web Canvas API). No photo, image, or biometric data is ever transmitted to our servers or any third-party server. Your images exist only in your browser's memory for the duration of your session and are discarded when you navigate away or close the tab.

2. Information We Do Not Collect

We do not collect, store, transmit, or process:

  • Photographs or images you upload or capture with your camera.
  • Facial landmarks, embeddings, or biometric identifiers.
  • Body measurements you enter into the Body Shape Calculator.
  • Any output of our analysis tools (scores, shape results, look-alike matches).

3. Information We May Collect

Like most websites, we may collect standard, non-personal technical information through server logs or analytics providers, including:

  • Browser type and version.
  • Operating system.
  • Pages visited and time spent on each page.
  • Referring URL (the site that linked you here).
  • Approximate geographic region (country/city level, derived from IP address).

This information is used in aggregate to understand how visitors use the site and to improve performance. It is not linked to any individual identity.

4. Cookies

We may use cookies and similar tracking technologies for the following purposes:

  • Essential cookies: Required for basic site functionality.
  • Analytics cookies: Help us understand site usage in aggregate.
  • Advertising cookies: We may display third-party advertisements on this site. Advertising partners may use cookies to deliver relevant ads and measure ad performance. We do not control these cookies directly; please refer to each partner's privacy policy for details.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.

5. Third-Party Advertising

PrettyScale may display advertisements served by third-party ad networks. These networks may use cookies, web beacons, and similar technologies to show you relevant ads based on your interests across websites. We do not share your photo data (which, as stated above, never leaves your browser) with advertisers. Ad networks may collect standard browsing data such as your IP address, browser type, and pages visited.

You may opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

6. Children's Privacy

PrettyScale is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects when changes were last made. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

8. Contact Us

If you have any questions about this Privacy Policy, please visit our Contact page.